- The charity behind Clean Air Day today launches new resources which focus on being virtual and COVID-19 secure.
- This year’s campaign tagline is: “We all have a part to play in keeping our air clean - together let’s make October 8 the cleanest Clean Air Day yet”.
The Clean Air Day team has today launched its Clean Air Day resources for the 2020 campaign on 8 October, exactly eight weeks ahead of Clean Air Day, and is encouraging organisations and individuals to get involved.
This year’s campaign tagline is: “We all have a part to play in keeping our air clean - together let’s make October 8 the cleanest Clean Air Day yet”, following the improvement in air pollution seen earlier this year and the charity challenging government, businesses and local authorities to help keep air pollution down post lockdown.
The resources have been updated so that Clean Air Day 2020 can continue to be successful in providing information to people on air pollution and encouraging people to take low air pollution behaviours while being COVID-19 secure, with the charity focusing on making the tools and assets more virtual. These include digital leaflets and posters, school lesson plans, PR social media packs, “How to guides” such as organising “School Streets” or running socially distanced “walking buses” and template letters to your MP.
Together we can make October 8 the cleanest Clean Air Day yet, building on the shifts recently seen in low pollution behaviours. Organisations and individuals are invited to take part, recognising the role we all play in keeping our air clean.
Larissa Lockwood, Director of Clean Air at Global Action Plan says:
“Clean air was one of the few silver linings of the COVID-19 lockdown suffering. Through our collective behaviours - working from home, walking and cycling instead of driving - we saw and experienced extraordinary improvements in outdoor air quality. On Clean Air Day, and beyond, let’s keep doing these behaviours to keep our air clean. We can create a new normal with clean air by continuing to make these positive changes and keep healthy. Visit the Clean Air Day website to find out how you can play your part on 8 October and beyond.”